Sales Skills

Understanding the Customer

The best way to give your customers great service is by understanding them inside out. Now, you’re thinking, ‘Great. I’ll just ask them what they want.’ But it’s not that easy. People often don’t know what they want, so you’ll need to use a variety of techniques to find out more about your customers. By understanding the customer, you’ll be able to go beyond their expectations to deliver fantastic service. Knowing who your customers are and what they care about will help you get into your customers’ heads and see things from their perspective.

Learning outcomes:
  • Identify who your customers are
  • Recognise what your customers need
  • Be able to use a variety of methods to conduct customer research
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This course will look at several ways to carry out customer research, so you can get the full picture of your customers and work on building relationships with them. It’ll help you recognise who your customers are and recognise what they need.
This online training course will benefit anyone who deals with customers at any level.
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Why choose iAM Learning

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This course also has an assessment at the end which allows learners to test their understanding and helps businesses demonstrate a level of competence in the topic.

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Everyone has the right to learn and learner need can vary depending on environment or disabilities. To support this diversity, we provide transcripts so people have text options for media, alongside subtitles for all videos.

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Certified training

Our Collections are IOSH approved and CPD certified which gives you piece of mind knowing you're getting good quality content.

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Your business will likely face unique challenges, but our friendly team is happy to answer any questions you may have. We’re eager to show you any specific courses you’re interested in, or guide you through our off the shelf eLearning courses.

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