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One half of the Tom duo, Tom 1 is our Chief Operations Officer. Tom set up all the systems, so got to the naming first and so beat Tom 2 to the numbering system. Tom has worked on £750m of transformation and was lucky enough to learn from the best at Harvard. Sometimes called the Godfather, he's in charge of all operations and processes for iAM.
Having the number one after his name, rather than 2!
The other (better😍) half of the Tom duo, Tom 2 is our Chief Design Officer or flouncy diva creative director as the wider team affectionately know him. Jeep-loving-check-shirt-wearing-fruity-tea-hater. Ex-Dreamworks, Cartoon Network and Hasbro to name drop, T2 is the director/producer of the iAM brand & content library, marketing activities and bespoke client assignments. Oh and he whips his beloved creative team into shape. Not whips, erm… motivates 😂.
Queen ‘creative type’ Diva
Gemma is our only L&D manager and so (by default), the best. As a previous Head of Operations in Cyber Security, with a real passion for workplace culture, her brain is a melting pot of solving business problems, effective performance management and learner-centric initiatives. When she’s not geeking out with customers, you will find her growing tomatoes, catching her knees and elbows on stationary objects and watching admittedly terrible television.
Being a fun sponge by interrupting the creative team’s idea sessions to impose metrics, ROI and evaluation models.
Just like the Terminator, Clare’s mind functions like a finely tuned supercomputer, seeking out and destroying problems with ruthless efficiency. Yes, Clare is our Creative Project Manager. She organises our scriptwriters, artists, and animators with the precision of a steely, heartless automaton. For Clare, a great Friday night is one spent alone with a bottle of wine and a spreadsheet, bringing order to the chaos and a plan to the workflow. But if you mess with the filters on that spreadsheet it’s, “Hasta La Vista, Baby.”
Creative problem solver extraordinaire and organiser to Tom2
Remember that scene from The Wolf of Wall Street? You know the one, with Matthew McConaughey and the chest-thumping? Well, that is kinda like our latest recruit Nathan, but with less day drinking and chest slapping. Although he is partial to a beer. Nathan is our super (hot) sales lead. His mission? To supercharge our growth and run the sales arm of iAM. As a veteran of customer-facing roles, he understands what’s important to building deep and sustainable customer relations. What does he do in his spare time you ask? Apart from re-watching Wolf of Wall Street? It’s Mars Bars. He’s all about deep frying them. Other credentials include: helping build the Olympic park, cooling the London stock exchange, helping build Jags and Bentleys and helping Amazon and Coca-Cola find their perfect match. We think you’ll agree this is a pretty eclectic career. When he’s not working he is either playing, coaching or watching football and being Dad to his 3 boys.
Humming, Chest Thumping & Mars Bars
A self-proclaimed learning geek, Tom3 is our Head of Learning Design. His passion within L&D is evidence-informed learning design so, when not designing learning content, he's either reading about it, writing about it or talking to someone about it!
Otherwise, you can find Tom on his allotment, in the workshop or reading a good book; because he was born ready for retirement, wingback armchair and slippers included!
The world’s least coherent set of skills
Jake is our creative manager and an ex-teacher with the scars to prove it. In fact, he’s ex a lot of things, including musician and voiceover artist. Once the voice of Father Christmas for several well-known, high-street stores, now he writes and reviews for iAM and, just like the (SPOILER ALERT) fictional, bearded chimney-pot dweller, he always delivers on time. Drawing on over 20 years' experience as a professional script and screenplay writer for some of the biggest brands in the UK, Jake lovingly crafts and polishes iAM courses until they shine like diamonds.
Growing old disgracefully.
In amongst the chaos, every business needs a calm, soothing voice to keep everyone else sane. Kinda like David Attenborough. Well, that’s Lauren. Except, you know, much more feminine. She does like being out in nature, hiking, though. After 4 years down in ‘that there’ London, she felt the call to return home to the North to help us with our sales. She’s ideal for the job, really, with tons of experience in upskilling people and leaning on her passion for making sure the customer is satisfied. In her spare time, Lauren’s a great cook and loves a glass of wine, so she fits right in here. Plus, with all the lifestyle, coaching and self-help stuff she reads, some of it is bound to rub off on the team. We need it.
Knows a Chardonnay from a Sauvignon Blanc
Holly is here to tell the world about the fantastic work we do and share the expert knowledge we have here at iAM. As our Marketing Manager, she’s whipping our digital and brand presence into shape, creating campaigns and turning our constant stream of ideas into a reality. Although it mostly involves making Tom 2 create nice graphics for her. When not glued to a laptop, she’s out walking the dogs, jetting off to travel the world or re-reading Harry Potter for the 30th time.
Collecting leads for Sales & emptying her bank account one bucket list destination at a time
A wizard with words, (formerly) with the hair to match, Dani is our head writer and an iAM original. A former bank worker, he swapped his calculator for a keyboard to let his creative side shine. With plenty of experience as a copywriter and content producer for magazines and websites, Dani thrives when he’s behind a keyboard.
Metal DJ extraordinaire!
Hanna is our wizard of animation. A rigging mentalist, DUIK, Rubber Hose crazy horse. Known for her interest in paranormal phenomena and post-production. A strange combo but not as strange as her live role play forest action. Oh and she really digs mountains and exploring the sea. Hanna has worked her way from junior animator to our go to in-house animator guru. A true master of her craft. Relentless in her efforts, she keeps the animation side of the biz ticking over. Also Interested in world domination and cats.
The top dawg design and storyboard artist at iAM. Oliver enjoys fancy footwear (62 pairs and counting) and spending his time getting lost in the Welsh mountains. Oh, and he‘s also pretty pretty good with Adobe Creative Suite. Oliver has 20 years of experience on the design and storyboarding scene. A true traditionalist when it comes to planning our art using an actual pencil and paper. Oh yeah, he also is the North-Walian-Gangster-Rhyl-Massive. Not like the GLC, that would be hideous.
Hailing from God’s own country, (does Leeds count?), our Steph is a reet skilled lass. Not only is she a former Olympic gravy swimmer and chief Yorkshire pud tester, she’s actually got a load of useful teaching and people skills. That’ll help her with her new role as iAMs chief client support. Or ‘Customer Delight Manager’ as we like to call it (sounds friendlier, right?) Don’t let our Yorkshire jokes put yer off, Steph is a northern powerhouse of intellect and is excited to sink her teeth into any problems our customers might have. Let’s say ow do to Steph. Working at iAM is waaaay better than workin’ da’n pit. Probably.
Will batter you at boardgames and is a voracious book reader.
Some would say that the mean streets of New York were the perfect way to prepare for working at the organized chaos that is iAM. Judy would probably agree. A young protégé with experience in L&D and a graduate of the prestigious Cornell University, Judy is here to bring her superb skills to our Lead Developer role. That’s if she can tear herself away from the latest Disney movie, of course. In fairness, the quality of those movies these days almost rivals our own content.
Takes every opportunity to bust out a tune on the ukulele. Taylor Swift karaoke specialist.