Unconscious Bias

Consciously, your brain can process 40 pieces of information per second, and there’s a heck of a lot more going on in the background. Your brain is pretty brilliant, but every now and again it takes shortcuts. Well, you, would, wouldn’t you?

Thanks to a combination of your culture, upbringing & environment, we all have unconscious biases – our brain makes decisions for us, without us even realising. That might be hiring someone because of their gender, or giving a project to a friend rather than someone better suited to it. It’s not your fault – we are all susceptible to this. But you do need to learn how to keep unconscious bias in check, and that’s what this course will help with.

Unconscious bias is a delicate topic, but when we developed this course, we were very conscious of the fact that you can’t confront the issue if you’re treading on eggshells. Striking the perfect balance between plain speaking and sensitive language, the script for this course hits all the right notes with regard to describing the problem of unconscious bias, and how you can overcome it.

With a script this good, you don’t need flashy visuals to demonstrate the importance of the key takeaways. Something as simple as changing the colour of one iAM character from blue to red reinforces the message. And a simple mnemonic, ‘MASTER’, will help you recall key points to eliminate bias in the workplace. We all make reflex judgments based on subconscious factors and associations. By gently guiding the learner towards a more informed understanding of the issue and testing them with assessment questions, this training can be the cornerstone of your organisation’s effort to tackle unconscious bias.