Understanding the Customer

How well do you understand your customers? Sales are much easier to make if you know who your customers are, and what they really need. Customer research can help you build up a better profile of your customers, so you can exceed their expectations. This course will show you how to discover who your customers are, work out what they need, and explain how you can do effective customer research.

Book a demo

Who should take this course?

Anyone who deals with customers will benefit from this course. You’ll be able to gain knowledge about your customers and use that knowledge to identify their needs. Understanding the customer is the key to great customer service and the foundation of making successful sales.

iAM Understanding the Customer Landing Page Artwork Template

By the end of this course you'll be able to

Identify who your customers are
Recognise what your customers need
Be able to use a variety of methods to conduct customer research

Book a demo

Certified training

This course is an IOSH approved course which gives means you're getting industry bets practice content in health and safety.

Our customers

Making workplace learning fun

Book a demo

You’ll have your own questions and challenges in your business, so we’d love to show you more and answer any questions. We’re excited to show you specific courses you’re interested in, or run you through more of our off the shelf eLearning courses.

Book a demo